Some blog posts are alive and well. They live in the sunny internet, being read and commented on, and sometimes even admired. However, some of their brethren are marginalized, hidden, and, sometimes (gasp!), even deleted.
Not all blog posts see the light of the day. After a thoroughly unscientific research, I came to realize these forgotten posts are split into five groups:
- Untimely. Blogging about Mother’s Day in June, or baseball close to Christmas etc.
- Too silly. Some bloggers use personal anecdotes to illustrate bigger aspects of life. The kid who embarrassed a helpless parent, the salesperson who wouldn’t take no as an answer, the old high-school flame who hit on the married blogger: they all become a character in the blog post, and the starting point of a more serious discussion about behavior, society, or culture. But sometimes the blogger just can’t make that connection. Instead of a riveting blog post, the piece ends up reading like a lukewarm Facebook status update.
- Too controversial. The blogger has a strong opinion, and not a popular one. The blogger might think the post will offend or turn off her potential readers and decide to archive the post. Maybe she’ll unearth it when she is more established and the readers won’t look at her with suspicion. Renée Schuls-Jacobson wrote a great piece about a mysterious post that she decided not to publish. Side note: as we all know, stay away from politics and religion. See also Rachelle Gardner’s post about topics to avoid.
- Too personal. The blogger wants to share a personal event of his life. It might be a medical struggle of some sort, a chronicle of hard times, a grim tale of violence. However, the blogger sees that this particular story is too private, and that it could change the audience’s perception of the blogger. The blogger could be forever linked with the post, for better or worse.
- Not good enough. The idea is brilliant; the execution is not. I have a few of those buried in my hard drive I have at least three drafts for which I can’t find the right tone.
Personal example of number 3: I wrote a post about a beloved figure who I think has his accomplishments grossly overrated. I was fair, and I wasn’t attacking this person in any way, but his following is so rabid that questioning his quasi-divinity would put the mob in a frenzy. Result: deleted first draft.
Did I miss any reasons? And what about you? Have you ever dropped a blog post?
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