Every time I go for a long car ride, I select one of my Hard Rock playlists. Road trips and rock’n'roll music are perfect for each other. Any stretch of asphalt gets even better when “Highway Star”, “She Sells Sanctuary”, “Highway To Hell”, “Heading Out To The Highway” and, of course, ”Born To Be Wild” are blasting out of the speakers.
Apparently, ad agencies think the same. They’ve been using some of my favorite songs–my battle hymns–in car commercials. At first I was upset (“You know, the commercialism of it all, man”), but now… what can I do?
“Rock’n’Roll” by Led Zeppelin selling Cadillacs seems like a no-brainer:
And the great “Hush” by Deep Purple fits the Jaguar ad:
But Judas Priest’s “Electric Eye” doesn’t scream Honda Odyssey, a minivan:
Sometimes they get creative, as in this use of Deep Purple’s “Smoke on The Water” (for the Dodge Avenger):
Or in the Honda Pilot’s brilliant version of Ozzy Osbourne’s “Crazy Train”:
I don’t know much about cars. Nowadays, I’m pretty much this guy in the Jetta ad (the song is “Stranglehold” by Ted Nugent):
Even though the ad companies want me to feel like this guy:
“Kickstart My Heart”, indeed. I’m still torn about corporations using songs I love to peddle stuff. Do you feel upset when they use “The Lorax” to sell cars? Or “Star Wars” characters to sell candy and cell phones?